Pathos, Logos, Ethos in Ads (1)

Overview:

A worksheet focused on analysing advertisements to identify the use of pathos, logos, and ethos in persuasion. Includes one advertisement for a mountain bike and another for an animal shelter. Designed for students in year 5 and year 6.

Learning Objectives:

• Identify pathos (emotion), logos (logic), and ethos (credibility) in advertisements.
• Analyse how persuasive techniques are used to influence an audience.
• Explain the impact of different persuasive strategies in advertising.

How the Activity Works:

Students examine two advertisements, one promoting a mountain bike and the other advocating for an animal shelter. For each ad, they determine which persuasive technique(s) have been used—pathos, logos, or ethos—and provide evidence to support their analysis. They explain how each technique appeals to the target audience, enhancing their ability to critically evaluate persuasive media.