Phone Advert: Persuasive Devices

Overview:

An analysis worksheet where students examine a phone advertisement and identify the persuasive devices used. Designed for students in the middle and upper years.

Learning Objectives:

• Identify persuasive devices used in advertising, such as rhetorical questions, alliteration, emotive language, and others.
• Analyse the effectiveness of each device in influencing an audience.
• Develop an understanding of how persuasive language is used in advertising to appeal to different audiences.

How the Activity Works:

Students analyse the advertisement for a phone and identify which persuasive devices have been used. The worksheet includes a list of persuasive techniques with definitions (e.g., rhetorical questions, alliteration, emotive language) to support their analysis. Students examine the ad, identify the techniques used, and explain how each one persuades the audience.