Bike Advert: Persuasive Devices

Overview:

A worksheet where students examine an advertisement for a bike and identify the persuasive devices used. Designed for students in year 4.

Learning Objectives:

• Identify persuasive devices used in advertising, such as alliteration, emotional appeal, and evidence-based claims.
• Analyse the impact of these persuasive techniques on the target audience.
• Evaluate how effective these devices are in persuading consumers to buy a product.

How the Activity Works:

Students analyse the advertisement for a bike and identify the persuasive devices used in the text. The worksheet includes a list of persuasive techniques with definitions (e.g., rhetorical questions, alliteration, emotive language) to support their analysis. Students examine the ad, identify the techniques used, and explain how each one persuades the audience.