Using Pathos, Logos & Ethos (1)

Overview:

A worksheet that guides students in creating persuasive advertisements using pathos, logos, and ethos. Includes prompts for advertising headphones, a hotel stay, a café, a massage, ice cream, a circus, and more. Designed for students in year 5 and year 6.

Learning Objectives:

• Identify and apply pathos (emotion), logos (logic), and ethos (credibility) in persuasive writing.
• Develop persuasive language skills by crafting advertisements.
• Analyse how different persuasive techniques influence an audience.

How the Activity Works:

Students brainstorm persuasive ways to advertise various products and services, ensuring they use a mix of pathos, logos, and ethos. They create persuasive statements for each item—such as headphones, a hotel stay, and a circus—and label which technique they have used. This activity helps students experiment with persuasive strategies and consider their effectiveness in marketing.