Identifying Pathos, Logos & Ethos

Overview:

A worksheet focused on identifying persuasive techniques—pathos, logos and ethos—in advertising. Designed for year 5 and 6 students.

Learning Objectives:

• Recognise and differentiate between pathos (emotion), logos (logic), and ethos (credibility) in persuasive language.
• Analyse how advertisements use these techniques to influence an audience.
• Develop critical thinking skills when evaluating persuasive content.

How the Activity Works:

Students read a series of sentences, each demonstrating the use of pathos, logos or ethos. They identify the persuasive technique used in used each. This activity helps students develop media literacy skills and understand how advertisers appeal to emotions, logic and credibility.