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English

Planning an Advertisement

EASYTEACHING.NET

Overview:

A planning template to help students plan an advertisement. The planning sheet asks students to consider how they might use pathos, logos, and ethos to effect in their advertisement.. Designed for year 5 and 6 students.

Learning Objectives:

Plan and structure an advertisement by incorporating pathos, logos, and ethos.
Understand how to use persuasive techniques to appeal to different audiences.

How the Activity Works:

Students use the template to help plan for their own advertisement by considering how they can incorporate each mode of persuasion: pathos (emotion), logos (logic), and ethos (credibility). They brainstorm ideas for each aspect and then outline how these techniques could be used in their advertisement. The activity encourages students to think critically about how persuasion works in advertising and how to create compelling messages.

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