The Power of Persuasive Language Devices

25 February, 2025

Persuasive language is language that is used to influence and convince others of a particular point of view or belief. This type of language is intentionally crafted to appeal to the emotions, engage the audience, and make a compelling argument.  Common persuasive language devices include repetition, analogy, rhetorical questions, and emotive language. These techniques help to capture attention, strengthen arguments, and create a memorable message.

Persuasive language is a vital skill for students to develop as it enables them to effectively communicate their thoughts, ideas, and opinions. By mastering persuasive language devices, students can not only influence others but also enhance their critical thinking abilities. In this article, we will explore persuasive devices and resources that can be used to effectively teach persuasive language in the classroom or at home.

How to Teach Persuasive Language

IIt is important to introduce students to the concept of persuasion and its significance in various aspects of life. Real-world examples, such as advertisements and political speeches, illustrate the impact of persuasive language devices and help students recognise their power. The fun part of teaching persuasive language is the creative pitches about why they should be let out to lunch a little earlier today!

Once the concept of persuasive language is established, it is time to begin focusing on specific devices such as using emotive words or powerful imagery to captivate an audience. Have students search for real-life examples of texts or advertisements that employ this device. What effect do these advertisements have on them? What role does the persuasive device play within the text?

After introducing a persuasive device and exploring in context how it can be used effectively, it’s important for students to be given opportunities to use the devices themselves. They could create an advertisement, write a persuasive letter, or engage in debates. Activities like these allow students to practise persuasive language devices in a meaningful way. Check out our article 9 Persuasive Writing Activities for more ideas. When everyone in the room starts becoming that little bit more dramatic—that’s when you’ll know they (and you) have nailed it.

Persuasive Language Devices

Emotive Language

Emotive language is language that appeals to the emotions of the audience. It can effectively sway opinions and influence decision-making processes. One key characteristic of emotive language is its ability to create a strong emotional impact by employing vivid and evocative words. For example, instead of simply saying sad, emotive language might use words like heartbreaking or devastating. By choosing these descriptive terms, the speaker or writer aims to elicit sympathy or understanding from their audience. Another characteristic of emotive language is its tendency towards exaggeration in order to heighten emotional reactions.

Rhetorical Questions

A rhetorical question is a figure of speech that is used to make a point or emphasise an idea, rather than to ask for an actual response. It is a type of question that does not require an answer because the answer is either obvious or implied. Rhetorical questions allow the speaker or writer to present their viewpoint in an effective manner. For example, Who doesn’t want to help look after the planet? This question isn’t seeking an answer—it’s making a point.

Hyperbole

Hyperbole is exaggerated statements or claims that are not meant to be taken literally. It is a tool that can be used to drive home a point and sway an audience’s opinion. By using over-the-top language and stretching the truth, speakers and writers can capture their audience’s attention and make their message more memorable.

Using Facts and Statistics

Facts and statistics strengthen arguments by providing concrete evidence. This persuasive language device appeals to logic, making arguments more credible and convincing. Whether it is a debate on climate change or a sales pitch for a new product, understanding how to effectively use facts and statistics can make all the difference. This appeal to logic is known as logos.

Similes & Metaphors

Similes and metaphors are used to make comparisons, but they do so in different ways. A simile is a direct comparison between two things using the words like or as. On the other hand, a metaphor compares two things by saying one thing is another thing. Similes and metaphors can be used to engage an audience’s imagination, evoke emotions, and create a lasting impact. For these reasons, similes and metaphors are useful persuasive language devices. Browse our collection of simile and metaphor resources.

Modality

Modality refers to the degree of certainty or possibility. It helps speakers or writers convey their level of confidence in their statements and influence the audience’s perception of the information being presented. Modality can be categorised into two main types: high modality and low modality. High modality involves using strong and confident language to assert facts or make claims with conviction. This often includes words such as definitely, certainly, and always.

From advertising and politics to everyday conversations, understanding persuasive language devices can significantly enhance communication. Visit our Persuasive Language page for more resources to help students master the use of persuasive language devices.